It’s been a long time since companies advertised via television, radio, and print on a regular basis. Nowadays, brands are looking toward video as YouTube has become one of the most popular websites in the world. Consumers today are looking for new content through video and as a business, it’s important to take advantage of that.
A brand video can provide tons of info about the services and products offered by a company. It highlights these things better than can be done via text or images. Plus, videos show off personality and can show what makes a brand different from the next.
When you’re looking for potential customers, you want them to relate with you. A great brand video is perfect for that endeavor. Videos put faces with the name and let those viewing see who you are as a business and what you offer them. By adding a human element to your marketing, people are more likely to trust you and purchase what you offer.
On social media, some of the most shared items are videos. If you create a brand video that people enjoy, it will end up shared and others may become acquainted with your brand. This means your message can be pushed to additional potential customers. Organic sharing means the video will reach people you may not have on your own.
Reading text takes more energy than watching a video. People turn on a video and immerse themselves in it immediately. More of the information you are providing is run through the brain. In fact, video can be processed tens of thousands of times quicker than text. It also has more emotion behind it than most text does.
Google wants to provide users with the best information. That means if Google thinks you are providing that, it’s going to be higher up on the search results. Google also has an appreciation for video, which means you can be ranked for text and video to reach a broader audience. Video is often favored to a large degree over typical blog posts.
If you’re looking for new and innovative ways to market your brand, Search SEO Elmhurst can help. Design and marketing professionals can help you create an online presence that resonates with your specific customers. A brand video is just one example of how to ensure your business keeps up with the times. Contact us today for a free quote
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