by Andrew Sansardo | Mar 28, 2024 | Display Advertising, SEO, Social Media
The term “transactionality” describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more...
by Andrew Sansardo | Jan 18, 2024 | Social Media
Social media is here to stay. Along with that, its hold on our everyday lives makes it crucial for companies to jump on board. However, that might be easier said than done, as technology is constantly changing. For you to keep up, you need a clear and flexible plan...
by Andrew Sansardo | Oct 19, 2023 | Social Media
Digital marketing is a robust strategy that involves several elements, channels, and plans. These all come together to create a single tactical solution that will ensure that your business gets noticed. Part of that solution includes social media marketing, which...
by Andrew Sansardo | Mar 16, 2023 | Social Media
Social media is everywhere in Elmhurst. New trends constantly go around and whole cultures build up around certain apps. What works on TikTok won’t necessarily find success on Instagram. The biggest demographic groups on Facebook don’t use Reddit. It’s a lot to keep...
by Andrew Sansardo | Mar 9, 2023 | SEO, Social Media
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in Elmhurst to find information...
by Andrew Sansardo | Jan 12, 2023 | Social Media
Most people today have at least one personal social media account they manage. They know that having a business social media account is essential, and they want to be on all of the best platforms. It might even seem easy to handle social media yourself. However, there...