‘Tis the season for holiday traditions like twinkling lights, sugar cookies, and gift-giving. Your potential customers are no longer solely shopping in brick and mortar stores, thanks to the capabilities and convenience of online carts. However, your potential customers are not just relying on online reviews before they purchase a new service or product. They are talking about it on social media.
If your business does not have a strong social media game, the holiday season is the perfect time to begin improvements. Here is how to do it.
Use Hashtags
Hashtags are an excellent way to join a broader conversation with your social media posts. Try using tags that are pertinent to your services or products, like #HolidayShoppingGuide or #ChristmasHacks.
Interact with Customers
Create some buzz on your social media feed by committing to commenting on client feedback on your posts and on any post you are tagged in. Customers love supporting a business with outstanding engagement online because it makes them feel cared for and appreciated. Comments can be sincere, witty, or a combination of both.
Comment on Viral Posts
You can – and should – comment as your business on other posts throughout social media. Talk about how your cookies would go perfectly with the new holiday coffee featured in the latest Starbucks post or how much you love using Bark Box products with your dog training clients during playtime. These comments could get you noticed by potential customers or even potential partners.
Show Your Face
The holidays are all about connecting with others, and it is the perfect season to start showing off yourself, your staff, and your office. Post a few photos from your office holiday decorating contest or pics of the winner of your office ugly sweater competition. Your digital personality and culture should match the fun you have “in real life” every day.
Get Help
If consistent social media interaction is just too much to add to your plate right now, it is time to call in the professionals. The Search SEO Elmhurst team is ready to develop a creative social media calendar for your business and post on your behalf. Make your holiday season less stressful by letting us do the work.
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