by Andrew Sansardo | Apr 18, 2024 | SEO
Being proactive is necessary to stay ahead of the competition in the ever-changing field of search engine optimization, or SEO. As such, the content refresh technique is becoming more and more popular. A content refresh is just like it sounds. It entails refreshing...
by Andrew Sansardo | Apr 11, 2024 | SEO
While Google has enjoyed a large share of the search industry up until now, other platforms have begun collaborating with programs like OpenAI’s ChatGPT and ChatGPT4 to gain their fair share. This collaboration has led Google to create the Google Search...
by Andrew Sansardo | Apr 4, 2024 | SEO
In the world of digital marketing, it’s safe to say that everything is always changing and nothing stays the same, which is why it’s crucial to stay on top of the changes to make the most of marketing campaigns. For instance, with the introduction of the...
by Andrew Sansardo | Mar 28, 2024 | Display Advertising, SEO, Social Media
The term “transactionality” describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more...
by Andrew Sansardo | Mar 14, 2024 | SEO
Experience, Expertise, Authoritativeness, and Trustworthiness are the four components that make up the E-E-A-T framework, which is a collection of criteria within Google’s Search Quality Evaluator Guidelines. These guidelines exist to help Google’s Quality...
by Andrew Sansardo | Feb 29, 2024 | SEO
Having a webpage is only a small part of the tools you’ll need to make an impact in the constantly changing world of the Internet. Search engine optimization is essential if you want your website to stand out from the digital throng. The secret to raising your...