How AI is Changing SEO

Artificial intelligence (AI) is reshaping how search engines work. Google’s RankBrain, BERT, and AI-powered content tools are changing SEO strategies. Is your business ready?

1. AI-Powered Search Algorithms

Google now understands search intent better than ever. AI-based natural language processing (NLP) helps Google:

  • Show more relevant results
  • Rank high-quality content over keyword-stuffed pages

2. The Rise of Voice Search & Conversational SEO

With Alexa, Siri, and Google Assistant, more searches are voice-based. To rank in voice search:
✅ Use conversational, question-based phrases
✅ Optimize for featured snippets (position zero)

3. AI-Generated Content: Helpful or Harmful?

AI tools like ChatGPT can generate content, but Google favors human-written, valuable, and authoritative content. Businesses should:

  • Use AI for research but add human insights
  • Focus on E-E-A-T principles (Experience, Expertise, Authority, Trust)

Adapt to AI-Driven SEO Today!

Need help navigating AI’s impact on SEO? Contact Search SEO Elmhurst today!

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Published by
Andrew Sansardo

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