by Andrew Sansardo | Jun 19, 2025 | Pay Per Click, SEO
At Search SEO Elmhurst, we often advise our clients on how to combine Google Ads with SEO to create a powerful, integrated digital marketing strategy. While SEO focuses on building organic rankings over time, Google Ads provides immediate visibility and traffic...
by Andrew Sansardo | May 29, 2025 | Pay Per Click, SEO
At Search SEO Elmhurst, we often get asked by businesses whether they should prioritize Google Ads or organic SEO. Both strategies can drive traffic to your website, but they operate differently and offer unique benefits. The decision largely depends on your business...
by Andrew Sansardo | Nov 16, 2023 | Display Advertising, Pay Per Click
Organic advertising is the way to go for long-term success. That’s true when it comes to SEO in Elmhurst, but also social media marketing, content marketing, and all the rest. So, does paid advertising still have a place in your marketing toolbox? It does, but we need...
by Andrew Sansardo | Jun 22, 2023 | Pay Per Click
Are you interested in running pay-per-click (PPC) campaigns but looking to do it with a limited budget in Elmhurst? It’s far from impossible and it could be the best option for your business. This blog will look at strategies that help you avoid breaking the bank...
by Andrew Sansardo | Sep 8, 2022 | Pay Per Click
In traditional advertising, you pay each time your ad is broadcast or displayed to someone. However, with pay-per-click (PPC), you only pay when an individual clicks on an ad. PPC is common on sites like Microsoft Advertising and Google and can be highly effective for...
by Andrew Sansardo | Jul 21, 2022 | Pay Per Click
Advertising can be difficult considering the competition companies are facing. Businesses of all sizes and in all niches often find it difficult to reach customers only using organic and outbound marketing strategies. While having an outbound strategy is important,...