Social Media Trends to Watch for in 2024

Social media is here to stay. Along with that, its hold on our everyday lives makes it crucial for companies to jump on board. However, that might be easier said than done, as technology is constantly changing. For you to keep up, you need a clear and flexible plan that also focuses on the future so that you know what trends are headed your way. Check out the following three trends to watch for in 2024 that can help keep your company on the cutting edge.

Crisis Management and Accountability

The Internet and social media sites have made it easy to share knowledge quickly, which is both good and bad. The bad part comes into play when your company hits a patch of negativity. Without accountability and a good crisis management plan, you will quickly lose any following you’ve built, and rebuilding it will be even tougher than before, as it’s difficult, if not impossible, to pull back the negative information once it’s out there for all to see. Wondering what the best way is to handle issues when they arise? According to a Twitter-commissioned poll, 61% of consumers want accountability front and center, with companies addressing the issue through ads and messages as they happen.

Authenticity

It’s no secret that consumer purchasing practices are ever-changing. However, one thing remains true: today’s buyers want trustworthiness and transparency. 60% of consumers put these traits above all others when shopping. Additionally, consumers want brands to connect with them in a deeper, more personal way. This means offering truth and vulnerability in social media posts as well as homing in on what matters most to your target audience.

Short, Precise Content Is Key

In 2024, you can expect even more video content to be available than before. This makes sense since almost all businesses currently use this strategy in their marketing plans. Still, it’s not just any video content that connects with today’s consumers. In our fast-paced world, where every second counts, shoppers want bite-sized content that gives them the information they need in an engaging and quick format. Another must-have? The content needs to be high-quality. In other words, good things come in small packages if the package makes sense and appeals to all five of the shoppers’ senses.

Social Media Marketing for the Future

Now, more than ever, it is crucial to develop a marketing plan that understands the trends and allows you and your company to make the most of what social media has to offer. These three trends are only a few of the many in the works. Having a good understanding of everything will keep you at the top of your game.