If your business digital marketing strategy does not include video, you are missing out on an additional way to connect with your current and potential customers. According to a HubSpot research survey, more than half of customersreport they want and expect video content from the businesses they support.
If half of the market prefers to see online video content, and if social channels are where the customers are wanting to watch said video content, why aren’t more businesses creating videos? At Search SEO Elmhurst, we find clients feel ill-equipped to produce videos online and they lack the on-camera confidence to create videos that will engage their clients. Here are a few tips to help you start adding more videos to your online marketing strategy.
Your online videos don’t need to feature the business owner as the “face” of the campaign, especially if the business owner is not comfortable in front of the camera. Instead, find someone in your office that doesn’t shy away from on-screen time. The more comfortable the person feels while being filmed, the more personable your agency will seem.
Online video content doesn’t have to be long to be powerful or engaging. Videos under 30 seconds can be just as interesting as long as they are to the point and feature a strong call to action so the viewer can follow up after watching. Shorter videos also translate more easily to social media platforms, as Facebook and Instagram see more engagement with videos under one minute.
You may find it easier to plan video content if you create videos as a part of a series. For example, can you run one video each week of the month that focuses on introducing services or key employees? Or perhaps you can create videos that highlight positive reviews. A series of videos will keep viewers engaged throughout the week or month, which can entice them to follow up with a phone call or website visit.
The experts at Search SEO Elmhurst are ready to help make your video content dreams a reality. We can assist you throughout the process and make video an integral part of your online marketing plan moving forward.
Contact us today to get started.
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