Using Video in Your Marketing Plan

Using Video in Your Marketing Plan

As a business owner, you know the importance of your overall marketing plan. You spend time reviewing your networking relationships and developing your print copy campaigns. Hopefully, you spend just as much time reviewing your digital presence and online marketing...
Crafting An Effective Website

Crafting An Effective Website

If you want a blog or business website that achieves the results you want and maintains quality bounce rates, you need to know the elements that go into creating an effective website. Creating and maintaining a quality website entails more than just buying a domain...
Crafting a Blog Post to Rank: On-Page SEO

Crafting a Blog Post to Rank: On-Page SEO

Creating a blog post with SEO in mind begins the second you start your outline. Actually, it begins before that – let’s rewind a little. An SEO-optimized blog post begins with keyword and competitive research. In the past, you could literally pick a keyword, write a...