by Andrew Sansardo | Nov 13, 2025 | SEO
What zero-click really means Zero-click results happen when Google answers the question right on the page—no click needed. Your job: still be seen, still earn trust, and still guide action. Play the “answer + next step” game Give the quick answer customers expect,...
by Andrew Sansardo | Nov 6, 2025 | Web Design
Why transparency builds trust Shoppers want a ballpark. Show helpful ranges and what affects cost, without locking yourself in. What to include Ranges (“Most projects fall between…”) What’s included (deliverables, timelines) Add-ons and factors that change price What...
by Andrew Sansardo | Oct 30, 2025 | SEO
Why keywords aren’t “just SEO words” Keywords are how customers describe what they need—and how search engines decide who shows up. If you build beautiful sites but never say “ Elmhurst web design” (and related phrases) on your pages, Google can’t confidently match...
by Andrew Sansardo | Oct 23, 2025 | Web Design
Why phones changed the rules Smartphones aren’t a “small desktop.” They’re the primary way many customers discover, compare, and contact your business. That shift, plus new tech like AI search, voice assistants, and tap-to-pay, has reshaped what great web design looks...
by Andrew Sansardo | Oct 16, 2025 | Reviews
Why consistent reviews beat one big push Fresh, specific reviews help customers choose you, and help you show up when people search “near me.” The goal isn’t to chase five stars; it’s to steadily earn real stories from happy customers every week. The mindset Be...